On Friday, March 21, at the premises of the Academy of Hospitality, Tourism and Wellness in New Belgrade, a Memorandum of Cooperation was officially signed with one of the largest and most prestigious universities in China – Shenzhen University from Shenzhen.

The memorandum was signed by the Director of the Academy, Prof. Dr. Danijel Pavlović, and the Vice President of Shenzhen University, Prof. Dr. Xueji Zhang.

The signing ceremony was also attended by Prof. Emeritus Slobodan Čerović, Prof. Dr. Svetozar Krstić, and Prof. Dr. Sonja Zlatanov, along with professors and the delegation from Shenzhen University.

This important event marks the beginning of a long-term international collaboration focused on enhancing education, research, and intercultural exchange.

Shenzhen University (SZU) is one of China’s leading higher education institutions, founded in 1983 in Shenzhen – a city often referred to as “China’s Silicon Valley” due to its rapid technological development, innovation, and global influence. SZU has over 40,000 students and offers more than 100 accredited academic programs.

This partnership opens the door to numerous opportunities for our students and faculty:

• Organization and improvement of teaching at the undergraduate and master levels


• Exchange of professors and students


• Joint scientific research projects and exchange of results


• Development of scientific and research personnel


• Exchange of professional publications and teaching materials


• Collaboration between libraries and the exchange of books and journals


• Student engagement through academic, cultural, and sports activities


• Cooperation in the field of publishing


• Joint participation in seminars, conferences, and symposiums

We are building a network of knowledge and opportunities that transcends borders, inspiring new generations and strengthening the international position of the Academy of HTW.

We sincerely thank the delegation and professors from Shenzhen University for visiting Serbia and officially signing the agreement.

It was our honor to host you and begin a new chapter of international cooperation together.

We look forward to all future joint projects!