Akademija za hotelijerstvo, turizam i wellness

Academy of Hospitality, Tourism, and Wellness

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The Perfect Choice for Your Career

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Undergraduate Studies

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Welcome to the prestigious Academy of Hospitality, Tourism and Wellness.

We are dedicated to providing a top-notch education in dynamic tourism industries.

Our academy is dedicated to equipping aspiring professionals with the knowledge, skills, and mindset needed to excel in the new challenging era of hospitality

Vision

Region leader in Hospitality Education

Our vision is to be a leading institution that creates a new generation of leaders.

Possessing thorought knowledge and expertise, our graduates will be highly educated professionals, trained to work in an international environment, enabing them to pursue successful and fulfilling careers in hospitality, tourism and wellness.

Mission

Our mission is to provide education in the fields of hospitality, tourism and wellness, creating an inspiring environment where students will develop their potential, acquire expertise and become innovative leaders in the global market, contributing to society and creating unforgettable experiences of quests and communities around the worold.

Together with students, we will be committed to creating a sustainable future for dynamic sectors, leaving a lasting impact on individuals, communities, adn the world.

Academy Core Values

Professionalism

Excellence

Integrity

Commitment to excellence in education, training and service. Our academy aims to provide top-quality learning experiences, empowering students to become skilled professionals and leaders in the tourism, hospitality and wellness industries.
Strong emphasis on professionalism in all aspects of our academy's operations. From dress code and communication to academic standards and workplace behavior, we build leadership skills and professionalism in our studens, preparing them to thrive in their future careers.
The highes standards of honesty, ethics and professionalism. Integrity is at the heart of everithing we do, fostering an environment of trust and respect among our students, staff and partners.

Miroljub Aleksić

Founder and owner of Alco Group - The ALCO group consists of Alfa-Plam from Vranje, Pionir from Subotica with 3 factories, Hissar Prokuplje, Tipoplastika from Gornji Milanovac, Jugotehna, Cobex, Amasis and Naš Stan from Belgrade.

Part of "A Hotel" consists of Hotels - Izvor in Arandjelovac, Grand Tornik on Zlatibor, Sloboda in Šabac, Master in Novi Sad, and Park in Vrnjačka Banja. All companies of the ALCO group operate successfully and employ more than 2,500 workers. Among the 30 largest brands in Serbia, as many as 4 belong to companies from this group.

Achievements:
European Candy Kettle Club declares "Pionir" the winner and member of this prestigious association in 2010, and Aleksić the best manager. The Association of Serbian Journalists declared him the Business Man of the Year for 2011.

The Belgrade Chamber of Commerce declared him the Business Man of the Year for 2012. He is the vice-president of the Serbian Chamber of Commerce and the vice-president of the national council for the Development of Tourism of the RS.

Regularly helps humanitarian actions and important our sports representatives. Reads books and plays sports.

He lives in seclusion with his wife, B.Sc. eq. Biljana Aleksić, with whom he has three adult children.

Prof. Slobodan Unković PhD - emeritus

He graduated from the Faculty of Economics in Belgrade in 1961, a master's degree and a doctorate in 1963 and 1966.
His further studies included specialization at Stanford University in the USA, as well as at universities in Great Britain and Italy. He was elected full professor at the Faculty of Economics in Belgrade in 1980.

Professor Emeritus.

Former Serbian politician and diplomat, full professor of the Faculty of Economics in Belgrade, rector of the University of Belgrade, and dean of the Faculty of Economics in Belgrade.

He was the president of the Expert Council of the Federal Committee for Tourism, an expert of the World Tourism Organization, a member of the World Organization of Tourism Experts, executive bodies of specialized world professional associations, as well as a member of the Executive Committee of the International Association of Universities, the Presidency of the European Rectors' Conference and the representative of Yugoslavia in the Council of Europe.

The biography of Prof. Unkovića can be found in the world-famous publication "Who is Who in the World". He received the highest award from the World Tourism Organization of the United Nations for his contribution to the development of tourism in the world. The holder of several domestic and foreign awards: an honorary professor of Lomonosov University in Moscow, Zhenmin University in Beijing, as well as an honorary doctor of Lincoln University in the USA and Mediteran University in Podgorica. He was the President of the National Assembly of the Republic of Serbia in 1991, as well as the Vice President of the Government of the Republic of Serbia and the Minister of Science and Technology. He was also the ambassador of FR Yugoslavia in Beijing.

Prof. Slobodan Čerović PhD

He graduated from the Faculty of Economics in 1977, obtained his master's degree in 1981, and defended his doctoral dissertation in March 2002 at the University of Novi Sad - Faculty of Sciences, Department for Geography, Tourism, and Hospitality on the topic "Strategic Adjustment of Serbia's Tourism Economy to Market Changes."

He has been with the Faculty of Tourism and Hospitality Management at Singidunum University since 2008, and was appointed as a full professor in 2012. He served as the Dean of the Faculty from 2014 to 2022.

He was the General Director of HP "Metropol" - which included Hotel Metropol, Hotel Yugoslavia, the Vinogradi restaurant, and the Businessmen's Club restaurant in Terazije from 1985 to 2000.

He served as the Minister of Tourism in the Government of the Republic of Serbia from 1998 to 2000.

He performed the role of Vice President of the "Dunav Insurance" company, in charge of tourism. He was twice elected President of the Association of Tourism and Hospitality Industry of Serbia; a member of the presidency of the Tourist Organization of Belgrade in two terms; a member of the Chamber of Commerce of the City of Belgrade, in the Chamber of Commerce of Yugoslavia, a member of the Commission and Committee for Tourism, as well as the Committee for Marketing and Management. He was also a member of the presidency of the Tourist Organization of Aranđelovac in one term.

He was awarded the "Tourist Flower of Serbia" in 1987. He has published over 170 scientific and professional papers in the fields of business economics, tourism, management in tourism and hospitality, economics, human resources management, etc. He is the author of two projects on hotel investments for a partner from England. He taught subjects such as Human Resources Management in Hospitality, Economic and Financial Analysis in Tourism and Hospitality, Design and Construction and Protection of Space in Hospitality, Economics, Macroeconomics, Audit and Control in Hospitality, and Management in Hospitality. He is also an author and co-author of several books and monographs in the field of hospitality and tourism.

Why choose us

Eminent professors: We are proud of the most famous and recognized professors in the region, who have decades of experience in the fields of hotel management and tourism. By transferring their scientific and professional knowledge, as well as the practical experiences of leading leaders in these fields, we will provide you with a top-notch education, which will provide you with competitive advantages in your future career.
Unique opportunities of the Academy: As part of our group, you will have access to a network of 5 hotels, providing you with an unparalleled opportunity for employment and practical training. This practical experience in our facilities will equip you with real skills and make you a desirable candidate in the job market.
Business partnerships: The Academy has strong partnerships in the hotel industry, tourism, and wellness. These valuable connections open doors to internships, employment, and networking opportunities, ensuring you are well-connected and ready to succeed in the marketplace.
Personalized support: We are dedicated to your academic and career goals. The Academy's dedicated team will provide you with individual support and guidance, helping you build a personal, unique path to success. From academic to career counseling, we are committed to your advancement and ultimate goal..

Our Academy excellence

Specialized Programs

Whether you are a manager, expert, or entrepreneur, our curriculum is designed to provide you with the necessary knowledge and skills

The most modern conditions

Enjoy the impressive ambiance, facilities with modern equipment, and a richly equipped library.

Great Teachers

Professors and experts who bring passion and emotion to every classroom, providing worldrenowned practices and learning.

The best teaching system

The education program provides personalized guidance, education and hands-on instruction.

By studying at the Academy of Hospitality, Tourism and Wellness, you will get all the necessary knowledge in the field of modern information technologies, knowledge of two world languages (English and German or Spanish) at level C1 and essential communication skills. When you finish your studies at the Academy of Hospitality, Tourism and Wellness, you will receive the title of graduate economist (for Hospitality, Tourism or Wellness).

When you complete and adopt our program, you will have the knowledge, skills and abilities to gain a competitive advantage in the global marketplace.

Whether your dreams lie in managing luxury resorts in tropical paradises, whellness retreats in peaceful mountains centers, or organizing tourists tours in destinations witch a rich cultural heritage, the Academy empowers you to acquire knowledge and skills without any boundaries.

Join us and become a citizen of the world. No matter where your ambitions take you, we'll stand by your side.

You will be able to perform the following jobs after graduation

General manager of the hotel

Assistant General Manager

Manager of a travel agency

Marketing manager of a travel agency

Manager of the plan and analysis sector

Manager of internal control in the hotel

Internal audit manager at the hotel

Sales manager in travel agencies

Receptionist

Front office manager

Food and Beverage (F&B) Manager

Marketing and Sales Manager

Head of rentakar agency

Manager in airlines

Catering manager

Manager in global distribution systems

Manager in cruise companies

Manager in tourist organizations

Manager of wellness centers

Associate and organizer in wellness centers

Manager in congress bureaus and centers

National Parks Manager

Manager in aqua parks

Theme Park Manager

Marketing manager

Head of the tourism sector in transport companies

Manager of commercial affairs in transport companies

Ethno village manager

Business travel manager in large corporations

Manager in destination management companies and organizations

Associate in the field of tourism in the public sector

Associate organizer of public gatherings, events and manifestations

Teacher in secondary vocational schools

Associate in a cultural institution

Manager of restaurants and catering establishments

Public Relations (PR) Manager

Human Resources (HR) Sector Manager

Tour guide / companion

Motel manager

Hostel manager

Hotel manager

Manager of a travel agency

Restaurant manager

Access the eLibrary to have access to professional literature