Academy of Hospitality, Tourism, and Wellness

The Perfect Choice for Your Career

Academy acreditationAdmission 25/26Master acreditation

Module 1
Hotel Managment

Module 2
TOURISM MANAGMENT

Module 3
WELLNESS

Associate Professor, PhD

    Danijel Pavlović

    Danijel Pavlović, PhD, Associate Professor

    Born on October 25, 1984, in Užice.

    Education:

    Doctoral Studies:

    • Singidunum University, Study Program: Tourism Management, 2009-2016

    Master Studies:

    • Singidunum University, Study Program: Business Systems in Tourism, 2007-2009

    Undergraduate Studies:

    • Faculty of Tourism and Hotel Management, Singidunum University, 2003-2007

    Dr. Danijel Pavlović has over fifteen years of academic experience working with students in teaching and scientific research. He was appointed as an associate professor in 2021. He earned his Ph.D. in tourism management with a dissertation on "Measuring Competitiveness as a Basis for Improving the Position of a Tourist Destination." His main research areas include tourism management, tourism destination competitiveness, and the business operations of travel agencies and tour operators.

    He is a member of SeMA - the Serbian Marketing Association and serves on Coordinating Commissions and Sectoral Councils within ministries and the Qualification Agency of the Republic of Serbia. Additionally, he is a member of the editorial boards and a reviewer for several domestic and international scientific journals in the field of tourism and beyond. He has authored numerous papers presented at international conferences and published research articles in domestic and international journals classified under category M20.

    Dr. Pavlović is also a member of editorial and organizational committees of multiple international journals and conferences related to tourism and broader scientific fields. He has worked as a consultant on several tourism development programs, strategic planning teams for tourism development in Serbia and beyond, expert projects, and as a project team member in scientific research projects.

    He is the Secretary-General of the Serbian Chapter of the International Institute for Peace Through Tourism (IIPT) – IMIT Serbia. He frequently participates as a keynote speaker at numerous international conferences and panel discussions in Serbia and abroad.

    He is a co-author of the book “Business Operations of Travel Agencies and Tour Operators.”

    Selected Projects:

    • Education of employees in tourism – Ministry of Trade, Tourism, and Services, Government of the Republic of Serbia (Feb 2007 - Feb 2008)

    • Master Plan for Sustainable Development of Rural Tourism in Serbia – UNWTO (Jun 2010 - Feb 2011)

    • EDEN – European Destinations of Excellence – European Commission, Serbian partner institution: Tourist Organization of Serbia (TOS) (2014)

    • TOURCOMSERBIA – Tourism Destination Competitiveness: Evaluation Model for Serbia – Funded by the Science Fund of the Republic of Serbia, Grant No. 7739076 (2021-2024)

    • Development of Basic Guidelines for Creating a Marketing Plan for DMO Šumadija and Pomoravlje – Regional Development Agency of Šumadija and Pomoravlje (2023)

    • Market Analysis of Serbian Travelers for Outbound Tourism – National Tourism Organization of Spain – TOURESPANA (2022)

    • Study on the Potential for Religious Tourism and Pilgrimage Development in Vodnjan (Croatia) – City of Vodnjan, Tourist Board of Vodnjan (2022)

    • Consulting for Employee Training in the Destination Management Organization of Šumadija and Pomoravlje – Regional Development Agency for Economic Development of Šumadija and Pomoravlje (2023)

    • Education of Employees in Tourism and Hospitality – Ministry of Tourism and Youth, Government of the Republic of Serbia (Jun - Nov 2024)

    • Healthy Lifestyles for Youth 2024 – City of Belgrade, Secretariat for Sports and Youth (Apr - Dec 2024)

    Selected Published Works in Scientific Journals and Conference Proceedings:

    Dr. Pavlović has published numerous research papers in reputable international and domestic journals and conference proceedings. His work primarily focuses on tourism destination competitiveness, tourism management, religious tourism, and marketing in tourism.

    Selected Published Works in Scientific Journals and Conference Papers:

    1. Kosta, I., Stanković, A. M., Pavlović, D., Bratić, M., & Čerović, S. (2024). Exploring the Spiritual Dynamics of Orthodox Religious Tourism: An In-depth Study of Visitor Experience at Osovica Monastery. International Journal of Religious Tourism & Pilgrimage, 12(1).

    2. Pavluković, V., Kovačić, S., Pavlović, D., Stankov, U., Cimbaljević, M., Panić, A., ... & Pivac, T. (2024). Tourism Destination Competitiveness: An Application Model for Serbia. Journal of Vacation Marketing, 13567667241261396.

    3. Pavluković, V., Stankov, U., Pavlović, D., Kovačić, S. & Cimbaljević, M. (2024). Perception of Foreign Tour Operators on Serbia as a Tourist Destination [Article]. Proceedings of the VI Congress of Serbian Geographers with International Participation, Zlatibor. https://doi.org/10.5937/KonGef24076P

    4. Marić Stanković, A., Bratić, M., Pavlović, D. & Čerović, S. (2024). The Role of Music Festivals in the Development of Cultural Tourism - A Case Study of Southern Serbia [Article]. Proceedings of the VI Congress of Serbian Geographers with International Participation, Zlatibor. https://doi.org/10.5937/KonGef24080M

    5. Dragin, A. S., Surla, T., Ladičorbić, M. M., Jovanović, T., Zadel, Z., Nedeljković-Knežević, M., ... & Vasić, Ž. (2024). Exploring the Link Between Openness and Entrepreneurial Capacity in Young People: Building Resilient and Sustainable Rural Territories. Land, 13(11), 1827.

    6. Bratić, M., Pavlović, D., Kovačić, S., Pivac, T., Marić Stanković, A., Vujičić, M. D., & Anđelković, Ž. (2024). An IPA Analysis of Tourist Perception and Satisfaction with Nišville Jazz Festival Service Quality. Sustainability, 16(22), 9616.

    7. Cimbaljević, M., Panić, A., Pavlović, D., Vanja, P., Pivac, T., Kovačić, S., Stankov, U. (2023). Systematic Literature Review on Tourism Destination Competitiveness Research. International Scientific Journal – Tourism, Vol. 27, No. 1-4, pp. 51-65, Apr, 2023.

    8. Kovačić, S., Pavluković, V., Pivac, T., Pavlović, D. (2023). Development of a Tourism Destination Competitiveness Model for Serbia – A Participatory Approach. European Economic Letters, Vol. 13, No. 1, pp. 237-244, Apr, 2023.

    9. Zlatanov, S., Pavlović, D., Popesku, J. (2021). Facebook Activities of National Tourism Organisations: Serbia and the Defined Competitive Set. Teme, Vol. XLV, No. 3, pp. 919-936, Dec, 2021.

    10. Pavlović, D. (2020). COVID-19 and Social Distancing Implications for Religious Activities and Travel: The Case of the Serbian Orthodox Church. International Journal of Religious Tourism and Pilgrimage, Vol. 8, No. vii, pp. 102-110, Nov, 2020.

    11. Teodorović, M., Popesku, J., Pavlović, D. (2020). Building a Domestic Destination Brand: A Case of Serbia. Teme, Vol. XLIV, No. 3, pp. 929-946, 2020.

    12. Teodorović, M., Popesku, J., Pavlović, D. (2019). Perceptual Landscape of the Serbian Domestic Tourism Market. Industrija, Vol. 47, No. 1, pp. 23-42, 2019.

    13. Alčaković, S., Pavlović, D., Popesku, J. (2017). Millennials and Gamification – A Model Proposal for Gamification Application in Tourism Destination Marketing. Marketing, Vol. 48, No. 4, pp. 207-214, 2017.

    14. Dobrivojević, G., Pavlović, D., Popesku, J. (2017). Location Attractiveness for Investments as a Competitiveness Factor in Tourism. Teme, Vol. XLI, No. 3, pp. 655-671, 2017.

    15. Jovanović-Tončev, M., Kostić, M., Džamić, V., Pavlović, D., Đoković, F. (2017). Eco-label in the Function of Sustainable Marketing: Comparative Analysis of Serbian and Romanian Practice. Ecologica, Vol. 24, No. 85, pp. 19-25, 2017.

    16. Pavlović, D., Avlijaš, G., Stanić, N. (2016). Tourist Perception as Key Indicator of Destination Competitiveness. Teme, Vol. XL, No. 2, pp. 853-868, Sep, 2016.

    17. Avlijaš, G., Pavlović, D., Avlijaš, R. (2016). Eco-Entrepreneurship: Business in the Service of Environmental Protection. Ecologica, Vol. 23, No. 82, pp. 193-197, 2016.

    18. Popesku, J., Pavlović, D. (2013). Competitiveness of Serbia as a Tourist Destination - Analysis of Selected Key Indicators. Marketing, Vol. 44, No. 3, pp. 199-210, Sep, 2013.

    19. Spasić, V., Pavlović, D. (2008). Effects of the Application of Modern Information Technology in the Business of Small Travel Agencies. Journal for Theory and Practice of Finance, Banking, Auditing and Insurance, Vol. 5, No. 1, pp. 148-156, Jun, 2008.

    20. Pavlović, D., Panić, A., Glamuzina, M., Zhu, J. (2023). Factors Influencing the Selection of Travel Agencies and Tour Operators by Generation Z Travelers in China. Sitcon 2023 Managing The Future by Learning from The Past – Contemporary Trends in Tourism & Hospitality, pp. 143-153, Dec, 2023.

    21. Pavlović, D., Panić, A., Radojević, T., Cimbaljević, M. (2023). The Resource Basis of the Competitiveness of the Tourist Destination - Natural Resources and Attractiveness. Conference Proceedings of the V International Scientific Conference „Turizem“, pp. 150-159, May, 2023.

    22. Pavlović, D., Panić, A., Radojević, T., Knežević, M. (2023). Tourism Destination Competitiveness Evaluation and Sustainable Indicators - Evidence of the TOURCOMSERBIA Model. Conference Proceedings: The Fourteenth International Conference: “Challenges of Europe: Design for the Next Generation”, pp. tba - tba, May, 2023.

    23. Panić, A., Pavlović, D., Knežević, M., Radojević, T., Stanišić, N., Mandić, D. (2023). The Significance of Cultural Resources in Enhancing Competitiveness of Tourism Destinations: TOURCOMSERBIA Model. International Scientific Conference on Economy, Management and Information Technologies – ICEMIT 2023, 2023.

    24. Pavlović, D., Pavluković, V., Kovačić, S., Pivac, T., Panić, A. (2022). Developing a Model for Evaluating the Competitiveness of Serbia as a Tourism Destination – A Tourcomserbia Framework (Extended Abstract). SITCON 2022 Conference Proceedings, pp. 105-109, Dec, 2022.

    25. Teodorović, M., Popesku, J., Pavlović, D. (2020). Assessment of International Tourist Perceived Sustainability of a Tourist Destination. SITCON 2020 Conference - Book of Proceedings, pp. 142-144, Oct, 2020.

    26. Obradović, M., Popesku, J., Stanković, J., Alčaković, S., Pavlović, D. (2019). Generation Z: The Importance of Cultural Heritage in Choosing a Tourist Destination. Challenges of Modern Marketing 2019 - Proceedings, pp. 345-352, Nov, 2019.

    27. Kilibarda, N., Pavlović, D., Borovčanin, D., Brdar, I. (2018). Gastronomic Events as Part of the Intangible Cultural Heritage of Serbia. Conference Proceedings: Culture
       

    28. Panić, A., Radojević, T., Pavlović, D. (2017). The Role of Social Media in Tourism Marketing. Proceedings from the International Scientific Conference “Marketing and Innovation in Tourism”, pp. 232-240, Nov, 2017.

    29. Avlijaš, G., Pavlović, D., Cimbaljević, M. (2016). Tourism Destinations as a Product of Development Strategy: New Perspectives in Serbian Tourism. Conference Proceedings: Contemporary Trends in Tourism, pp. 113-121, May, 2016.

       

      Published Books and Monographs:

    30. Spasić, V., Pavlović, D. (2018). Business Operations of Travel Agencies and Tour Operators. Singidunum University, Belgrade.

    31. Spasić, V., Pavlović, D. (2023). Business Operations of Travel Agencies and Tour Operators. Singidunum University, Belgrade.

    32. Pavluković, V., Pavlović, D., Panić, A., Stanišić, N., Pivac, T., Radojević, T., Kovačić, S., Vukosav, S., Stankov, U., Pantelić, M., Knežević, M., Cimbaljević, M., Vujko, A., Jovanović, T. (2024). TOURISM DESTINATION COMPETITIVENESS – EVALUATION MODEL FOR SERBIA. Monograph. University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management.

    33. Pavlović, D. (2022). The Role of Tour Operators and Travel Agencies in Creating and Providing Tourism Services. In Čerović, S., Brdar, I., Knežević, M. Tourism - Theory and Principles, pp. 161-170, Singidunum University, Belgrade.